Century 21 Adds Kobetz Realty to Strengthen California Network
Century 21 Real Estate has formally announced a strategic affiliation with Kobetz Realty Inc., a dynamic brokerage headquartered in Ukiah, California. The move marks a significant expansion for Century 21 in Mendocino County and neighboring regions.
Effective immediately, the firm will operate under its new name, Century 21 Kobetz Realty.
From Family Motorsports to Real Estate Leadership
Founded in 2020 by broker/owner Benjamin Kobetz, the brokerage has quickly established itself as a trusted name in Northern California real estate. Kobetz, a Mendocino County native, began his real estate career in 2017 following years spent in his family’s motorsports dealership. There, he sharpened his skills in sales and finance—experience that now underpins his real estate leadership.
In just three years, Kobetz transitioned from industry newcomer to brokerage founder, driven by a commitment to building relationships and cultivating an empowering internal culture.
Aligning Local Roots with a Global Brand
Kobetz emphasized the importance of aligning with a brand that values both scale and sincerity.
"There are few brands that can compare to the Century 21 brand when it comes to physical resources, brand identity, and company culture." — Benjamin Kobetz, Broker/Owner, Century 21 Kobetz Realty
He added that while the global Century 21 network is vast, the company remains deeply people-focused—an ethos that resonates with his personal and professional philosophy.
The newly branded Century 21 Kobetz Realty will continue to serve residential, commercial, and ranch real estate clients across Mendocino, Lake, and Sonoma counties. As part of the Century 21 system, the team now gains access to a suite of advanced tools, including tech platforms, lead generation engines, training programs, and robust marketing support.
A Business Grounded in Family Values
Kobetz credits his family’s entrepreneurial legacy with shaping the way he leads his business today.
"What I’m most grateful for isn’t the pre-existing reputation my family’s business gave me—it’s the values and personal philosophy that continue to guide our team today." — Benjamin Kobetz, Broker/Owner, Century 21 Kobetz Realty
He added that being family-oriented has become a defining trait of the brokerage’s internal culture, helping it stand apart in a competitive landscape.
Century 21’s National Expansion Continues
Mike Miedler, President and CEO of Century 21 Real Estate, welcomed Kobetz to the network and praised his alignment with the brand’s ethos.
"Benjamin brings a lifetime of sales experience to the Century 21 brand, but more importantly, he further reinforces the brand’s emphasis on family values." — Mike Miedler, President and CEO, Century 21 Real Estate
Miedler also highlighted Kobetz’s deep ties to Northern California communities as a critical advantage in serving local markets.
The affiliation with Kobetz Realty is one of several Century 21 growth moves this year. The brand has announced new partnerships, acquisitions, and mergers across Florida, Oregon, Georgia, Colorado, and Nevada—part of a broader strategy to strengthen its footprint nationwide.
